I totally misjudged snow in a commercial. For this holiday season Famous Footwear has a new commercial spot. I saw it once and thought that the snow falling was an After Effects created effect. That’s what inspired my tutorial on creating snow in After Effects. Here’s the commercial.

I was wrong.

Come to find out the commercial’s DP was Vincent Laforet. On his blog, he talks about the whole project. It was shot at 600 fps with 225,000 Watts of light! And real snow. You need to check out his blog and read about this commercial.

P.S. If you didn’t know, Vincent Laforet has been one of the biggest proponents of DSLRs for video. He’s a great resources if you are a DSLR video shooter.