“The tongue has the power of life and death…” – Proverbs 18:21

Our communication has huge implications for the lives of those we come in contact with. It’s a fact that most people realize, but rarely think about. Lately, the fact has been haunting me a little.

A couple days ago, I was told about Walmart’s branding principles and guidelines. The company makes sure every ad and graphic communicates three things—which couldn’t all be remembered at the time. But the summation of the three points is hope and a better life. That is what Walmart is communicating to its audience.

It’s funny that Walmart is trying to sell the same sort of story that Christians are responsible for—a story of hope and a better life. That’s the reason Jesus came.

I find that I, and Christians in general, miss the principle that Walmart has gotten a hold of. It’s our responsibility to communicate the gospel (hope an a better life) in every aspect of our lives. We are suppose to communicate with our lives and our speech the good news of Jesus’ death and resurrection. I think that is what Jesus was talking about when he called us the salt of the earth in Matthew 5:13.

So, I’ve been challenged to be careful to speak life and hope in every conversation I have