Salt, Hope, and the Christian's Responsiblity
9 Jul

“The tongue has the power of life and death…” – Proverbs 18:21
Our communication has huge implications for the lives of those we come in contact with. It’s a fact that most people realize, but rarely think about. Lately, the fact has been haunting me a little.
A couple days ago, I was told about Walmart’s branding principles and guidelines. The company makes sure every ad and graphic communicates three things—which couldn’t all be remembered at the time. But the summation of the three points is hope and a better life. That is what Walmart is communicating to its audience. (more…)
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